Howard & Co. Financial Advisors, Inc. (“WHC”) is an Investment Adviser
registered with the Securities and Exchange Commission (“SEC”). We feel it is
important for you to understand how advisory and brokerage services and fees
differ in order to determine which type of account or service is right for you.
There are free and simple tools available to research firms and financial
professionals at www.investor.gov/crs, which also provides educational
materials about investment advisers, broker-dealers, and investing.
services and advice can you provide me?
investment adviser, WHC offers investment advisory services to retail investors
which include investment advisory services and financial
advisory services. If we are providing investment advisory services to you, we
and enter into an Investment Advisory Agreement. We will regularly monitor your investments on a quarterly
basis, with assets and transactions reviewed daily, as part of our standard
services. Please refer to Item 4 of our Form ADV Part 2A for further information.
accounts on a discretionary basis, which means we do not need to call you when
buying or selling investments in your account. You will sign an investment
management agreement and limited power of attorney giving us this authority.
This agreement will remain in place until you or we terminate our relationship.
We also monitor and assist with some accounts on a non-discretionary basis,
which means that you make the
ultimate decision regarding buying or selling investments in your account.
Please refer to Item 16 of our Form ADV Part 2A for further information.
We do not limit our advice and services to
proprietary products or a limited menu of products or investments.
Clients typically have a minimum of $1,000,000 net worth and $250,000 per year
to Ask Us:
Given my financial situation, should I choose an investment
advisory service? Why or why not?
How will you choose investments to recommend to me?
· What is your relevant experience, including your licenses, education,
and other qualifications? What do these qualifications means?
Fees and costs affect the value of your account over time and vary
depending on certain factors. Please ask us to give you personalized
information on the fees and costs you will pay. Our fees are and paid quarterly
as a percentage of assets under management. Our incentive is to increase the value of your account
over time, which will increase our fees over time.
The broker-dealer (“custodian”) that holds your assets can charge
you a transaction fee when we buy or sell an investment for you. These
transaction fees are in addition to our advisory fee. You could also pay fees
charged by the custodian for certain investments and maintaining your account.
Some investments, such as mutual funds and exchange traded funds charge
additional fees that will reduce the value of your investments over time.
You will pay fees and costs whether you make or lose money on your
investments. Fees and costs will reduce any amount of money you make on your
investments over time. Please make sure you understand what fees and costs you
are paying. Please refer to Item 5 of our Form ADV Part 2A for further
Question to Ask Us:
· Help me understand how these fees and costs might affect my
investments. If I give you $10,000 to invest, how much will go to fees and
costs, and how much will be invested for me?
What are your legal
obligations to me when acting as my investment adviser?
act as your investment adviser, we have to act in your best interest and not put our interest
ahead of yours. At the same time, the way we make money creates some conflicts
with your interests. You should understand and ask us about these conflicts
because they can affect the investment advice we provide you. Here are some
examples to help you understand what this means.
else does your firm make money and what conflicts of interest do you have?
provides investment advisory services. The fees for investment advisory
services are based on the market value of assets under management at the end of
each calendar quarter and are payable at the end of each calendar quarter. We
also provide financial advisory services on matters not involving securities.
revenue is from the advisory fees we collect from our clients’ accounts each
quarter. We have an incentive to increase the amount of investments we manage
which could bias our advice towards investing more rather than paying off debt
or recommending you not have investments that we do not manage. We do not sell proprietary products, receive payments
for referrals, or participate in revenue sharing.
Question to Ask Us:
How might your conflicts of interest affect me, and how will you
How do your
financial professionals make money?
are employees of the firm and are paid a fixed salary. The Investment Advisor also
receives on a quarterly basis the advisory fees that WHC collects from the
Do you or your
financial professionals have legal or disciplinary history?
No, our firm and/or financial
professionals do not have legal and/or disciplinary history. Visit www.investor.gov/crs
for a free and simple search tool to research our firm and our financial
Questions to Ask Us:
As a financial professional, do you have any disciplinary history?
For what type of conduct?
You can find additional information about our investment advisory
services on the SEC’s website www.adviserinfo.sec.gov by searching CRD #105959.
You may also contact our firm at 901-761-5068 or email@example.com to request a
current copy of our Form ADV Part 2 or up-to-date Form ADV Part 3 – this relationship
Questions to Ask Us:
Who is my primary contact person?
Is he or she a representative of an investment adviser or a
Who can I talk to if I have concerns about how this person is